Ipsos B&A

About Ipsos B&A

Ipsos B&A, also known as Behaviour & Attitudes, is a leading market research agency based in Dublin, Ireland. The company specializes in providing insights and analytics to help businesses understand consumer behavior and market trends. With a strong focus on data-driven decision-making, Ipsos B&A offers a range of services including qualitative and quantitative research, brand tracking, and customer experience measurement. The firm is known for its innovative methodologies and commitment to delivering actionable insights to its clients across various sectors. As part of the global Ipsos group, Ipsos B&A leverages international expertise while maintaining a strong local presence in the Irish market.

Company facts

Industry

Market Research

Sub-industries

Consumer Insights, Brand Research, Advertising Research, Customer Experience, Social Research

Location

Dublin, Ireland

Employees

51–200

Founded

1990

Products and services

• Qualitative Research
• Quantitative Research
• Brand Tracking
• Customer Experience Measurement
• Market Segmentation

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