About Tapcommerce
TapCommerce is a mobile advertising technology company that specializes in retargeting and mobile app marketing. Founded in 2012, the company focuses on helping businesses engage users through targeted advertising strategies that leverage data analytics and user behavior insights. TapCommerce's platform enables advertisers to reach potential customers across various mobile applications, optimizing ad placements to enhance conversion rates. The company was acquired by Twitter in 2014, integrating its technology into Twitter's advertising solutions to improve mobile user engagement and drive app installs. TapCommerce's innovative approach has made it a key player in the mobile advertising industry, providing tools that allow brands to effectively connect with their audience in a mobile-first world.
Company facts
- Industry
- Internet
- Sub-industries
- Mobile Advertising, Retargeting, Data Analytics, App Marketing, Digital Marketing
- Location
- New York, United States
- Employees
- 51–200
- Founded
- 2012
Products and services
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