About True&Co
True&Co is a leading online lingerie retailer that specializes in providing a personalized shopping experience for women. Founded in 2012, the company leverages technology to offer a unique fitting process that helps customers find the perfect bra size and style. True&Co's innovative approach includes a quiz that assesses individual preferences and body types, allowing for tailored recommendations. The brand is known for its commitment to comfort, quality, and inclusivity, offering a wide range of sizes and styles to cater to diverse body shapes. True&Co also emphasizes sustainability in its operations, focusing on ethical sourcing and environmentally friendly practices. The company has garnered a loyal customer base and has been recognized for its contributions to the lingerie industry, making it a go-to destination for women seeking both style and comfort in their intimate apparel.
Company facts
- Industry
- E-commerce
- Sub-industries
- Retail, Fashion, Lingerie, E-commerce Technology, Sustainable Fashion
- Location
- San Francisco, United States
- Employees
- 1–10
- Revenue (USD)
- <1M
Products and services
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