About Coors Light
Coors Light is a popular American light beer brand produced by the Molson Coors Beverage Company. Launched in 1978, it is known for its refreshing taste and is brewed using a unique cold-filtering process that enhances its crispness. Coors Light is often marketed as a beer for outdoor activities and social gatherings, appealing to a younger demographic. The brand has a strong presence in the United States and is recognized for its iconic silver can and mountain imagery, which emphasizes its connection to the Rocky Mountains. Coors Light is part of a larger portfolio of beers offered by Molson Coors, which includes various other brands and styles, catering to a wide range of consumer preferences.
Company facts
- Industry
- Food Production
- Sub-industries
- Beverages, Alcoholic Beverages, Beer, Light Beer, Craft Beer
- Location
- Golden, United States
- Employees
- 1K–5K
- Founded
- 1978
Products and services
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