About Michelob Ultra
Michelob Ultra is a light beer brand produced by Anheuser-Busch, known for its low-calorie and low-carb content. Launched in 2002, it has gained popularity among health-conscious consumers and is marketed as a premium light lager. The brand emphasizes an active lifestyle and often sponsors sporting events and fitness-related activities. Michelob Ultra is part of the broader portfolio of Anheuser-Busch, which is one of the largest beer producers in the world. The beer is brewed using a blend of barley malt, rice, and hops, resulting in a crisp and refreshing taste. With its marketing campaigns focusing on outdoor activities and wellness, Michelob Ultra has carved out a niche in the competitive beer market, appealing to those who seek a balance between enjoyment and health.
Company facts
- Industry
- Beverage
- Sub-industries
- Alcoholic Beverages, Beer, Light Beer, Consumer Goods, Food & Beverage
- Location
- Varina, United States
- Employees
- 1K–5K
- Founded
- 2002
Products and services
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