About CHOICE
CHOICE, formally known as the Australian Consumers' Association, is Australia’s largest independent, not‑for‑profit consumer advocacy organisation. Established in 1959, it has grown into the country’s longest‑running consumer watchdog, dedicated to protecting and empowering consumers across a wide spectrum of products and services. CHOICE’s core activities include rigorous product testing and impartial reviews across categories such as appliances, electronics, household goods, health products, and financial services. These tests are published on its official website, choice.com.au, where consumers can access detailed comparison tools, buying guides, and expert commentary to make informed purchasing decisions.
Beyond product testing, CHOICE engages in investigative journalism, uncovering industry malpractices, misleading advertising, and safety concerns. Its investigative reports often lead to regulatory action, product recalls, and industry reforms, reinforcing consumer safety and market integrity. The organisation also provides consumer education through workshops, newsletters, and online resources, helping Australians understand their rights, navigate complex contracts, and recognise deceptive marketing tactics.
CHOICE operates on a non‑profit model, funded through membership fees, grants, and sponsorships, allowing it to remain independent from commercial interests. Its advocacy work extends to lobbying government bodies, participating in policy consultations, and publishing position papers on consumer protection legislation. By combining evidence‑based research, public awareness campaigns, and direct consumer support, CHOICE maintains a pivotal role in shaping a fairer, safer marketplace for all Australians.
Company facts
- Industry
- Consumer Advocacy
- Sub-industries
- Product Testing, Consumer Reviews, Investigative Journalism, Consumer Education, Consumer Rights, Consumer Research, Consumer Advocacy
- Location
- Marrickville, Australia
- Employees
- 51–200
- Revenue (USD)
- 5–10M
- Founded
- 1959
Products and services
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