About Blue Ocean Strategy
Blue Ocean Strategy is a business strategy framework that aims to help organizations create new market spaces and make the competition irrelevant. Developed by W. Chan Kim and Renée Mauborgne, the strategy emphasizes the importance of innovation and value creation over competing in saturated markets. The framework encourages companies to explore untapped market potential and develop unique offerings that stand out from competitors. Blue Ocean Strategy has been widely adopted across various industries, providing tools and methodologies for strategic planning, market analysis, and organizational change. The approach is supported by extensive research and case studies, making it a valuable resource for businesses seeking sustainable growth and differentiation.
Company facts
- Industry
- Research
- Sub-industries
- Business Strategy, Market Research, Consulting, Innovation Management, Organizational Development
- Location
- New York, United States
- Employees
- 51–200
- Founded
- 2005
Products and services
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