About Glossier, Inc.
Glossier, Inc. is a modern beauty company that has redefined the way consumers engage with beauty products. Founded in 2014 by Emily Weiss, Glossier started as a beauty blog called 'Into The Gloss' and has since evolved into a direct-to-consumer brand known for its minimalist aesthetic and focus on skincare and makeup that enhances natural beauty. The company emphasizes community feedback in its product development process, often involving its customers in the creation of new products. Glossier's product line includes skincare essentials, makeup, and fragrance, all designed to be user-friendly and accessible. The brand has gained a loyal following, particularly among millennials and Gen Z consumers, thanks to its innovative marketing strategies and strong social media presence. Glossier operates primarily online but has also opened physical retail locations to enhance customer experience and engagement. The company is committed to inclusivity and diversity, aiming to cater to a wide range of skin tones and types. With a focus on quality ingredients and sustainable practices, Glossier continues to expand its product offerings while maintaining its core values of transparency and community involvement.
Company facts
- Industry
- Cosmetics
- Sub-industries
- Skincare, Makeup, Fragrance, Beauty Technology, E-commerce
- Location
- New York, United States
- Employees
- 1–10
- Revenue (USD)
- <1M
Products and services
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